2. Heineken House at Coachella 2016 | Power the party
Dutch beer company, Heineken is one of the many sponsors of Coachella – the annual music and arts Festival held in Indio, California. In 2016, we supported their activation with our kinetic energy floor.
Located in The Terrace section of the festival, home to local and sustainable food & beverage and other like-minded activities, Heineken set up shop and built its Heineken House. The location was no coincidence as one of the main features of their activation was our sustainable dancefloor. Festival-goers lit up the House by dancing on our Energy Floor which transformed the energy into electricity to power the LED lights on the dancefloors, as well as the House’s light beams. A live screen behind the DJ booth displayed a graphic of a large battery meter allowing the dancers to see how much energy they had generated.
3. Adidas | Energy Challenge
For the Boston Marathon we developed an activation for Adidas. After collecting their bib-number and running pack, runners were invited to join the Adidas Energy Challenge to win a new pair of Ultra Boost sneakers.
The aim was to generate as much energy as possible by running as fast as they could on 4 of our energy modules to unleash the Boost Energy in their shoes. When the 30 seconds were up, their Boost Energy Score was revealed on a real-time leader board showcasing the top 10 ranking participants.
Across 3 days, 600 people joined the challenge and the activation helped generate interest and excitement and, as we understand it, drive footwear sales which was the ultimate goal of the client.