Brand Activation

Corona Discoteca
Set the Stage for Eco Disco!

Client

Cogent World

&

Corona

Location

Chicago & Tennessee, USA

Industry

Food & Beverages

Overview

The Corona Discoteca, a 40×25 double-decker structure, brought an Eco Disco experience to two different festivals: Sueños, a Hispanic music festival in Chicago, and Bonnaroo, a multi-genre music festival in Tennessee. The activation featured Energy Floors as a central attraction, along with a bar, rooftop viewing deck, screenprinting station, and a vibrant hype crew to keep guests dancing and engaged. Attendees were delighted to receive a video of their Energy Floor experience via text or email, adding a digital memento to their festival memories.

Case-Study-Website-Corona-E-disc

Environmental Impact and Energy Generation

The Energy Floors not only contributed to the festival’s vibrant atmosphere but also demonstrated a tangible environmental impact. The energy generated by the dance movements of the attendees was showcased on the screen, creating an interactive and engaging experience for the guests. Although the energy wasn’t used to power the video cameras capturing the moments, the initial activations served as a valuable test run for future energy harnessing endeavours.

RESULTS

PROJECT RESULTS
Energy Floors Attendees activated
People activated​ 7.013
Environmental benefit * € 18.200​
Commercial benefit ** € 59.608
* by raised awareness on renewable energy
** by increased brand value and customer participation
MORE RESULTS
>500 user videos (on average 3-4 guests / video )
> 41K impressions from video on both festivals
>25K on site activation impressions
Corona-Stage-Energy-Floors

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