Adidas activation: Energy battle at the Boston Marathon
Cleint
Adidas
Location
Boston,
USA
Industry
Sports
The marathon participants were challenged by Adidas to fit new shoes and try them on by means of “battling” against each other on the human powered energy tiles in the store.
The reward – a pair of Adidas new shoes – was granted at the end of the Marathon, on basis of generated energy. The battle was not real time and therefore signing up was necessary. The display available provided real time top 10 ranking participants. Both the graphic design and data visualisation concept belong to Adidas, technical execution and software programming to Energy Floors.
Read more about our brand activations in our blog.