NEWS 9 Tips to plan a Sustainable Event March 7, 2023 Organizing events of any kind can be a daunting task with many factors to consider. But planning an event that is both cost-effective and sustainable doesn’t have to be complicated. With the right approach, it’s possible to create a successful event that not only […]

Gaining sustainable power from the audience’s movements. Does that help? Our Energy Dance Floor transforms the kinetic energy of a footstep into electricity.

ENTERTAINMENT How do kinetic floor tiles work? September 30, 2022 Charging your phone by dancing or even lighting up the Eiffel Tower with your feet are no longer visions of a better future, but reality! Kinetic floor tiles that generate power from human movement enable everyone to become part in the creation of sustainable energy.

ENTERTAINMENT 5 creative ideas for smart entrance floors September 28, 2022 An entrance says a lot about your company or business. Impressions are often made before stepping in. There are many creative options for a smart entrance, both outside the building and upon entry. Explore some of our ideas: 1. Stadiums and Arenas These are

ENTERTAINMENT Understanding green marketing for brands August 30, 2022 Implementing a green marketing strategy is necessary for brands in today’s economic and social climate.  Consumers are becoming conscious of their purchasing decisions: from small everyday needs to larger long-term investments. Sustainability, ethics and climate change are the new green lenses through which the public are

ENTERTAINMENT Amazon Music x Coldplay album activation August 4, 2022 Amazon Music x Coldplay album activation On Thursday 15 October Coldplay released their latest album and announced a world tour. They activated their album with pop-up experiences across four global cities. The Amazon Music presents Coldplay Immersive Experience was a 2-day activation in New York, London,

ENTERTAINMENT 4 brand activations at summer festivals Updated December 29th, 2022 Thousands of visitors flock to festivals every year, making them an ideal ground for brand activations and experiential marketing events. Brands that attend festivals are granted the opportunity to meet and attract new customers or raise awareness about a new or existing product. It

ENTERTAINMENT How to Transmit Your Brand Message Through Happy Hormones June 16, 2022 Happy Hormones: Enhancing Experiences to Amplify Your Brand Psychology influences marketing initiatives. This is not new and there are hundreds, if not thousands of blogs written on the subject. Marketers, advertisers and all salespeople will use some sort of psychological tool to