Thousands of visitors flock to festivals every year, making them an ideal ground for brand activations and experiential marketing events.
Brands that attend festivals are granted the opportunity to meet and attract new customers or raise awareness about a new or existing product. It also works for brands wanting to boost their social image to the masses, or enter the consciousness of a new target audience.
Experiential marketing ideas: dancing!
Brand x festival partnerships usually take the form of sponsorship deals, typically through food, beverage or merchandise. But brand events can also be through activations or experiential marketing activities. For example, pop-up stalls, games, photo opportunities, giveaways or any sort of unique experience. Festivalgoers are already in high spirits, enthusiastic and wanting to be surprised. People attend to have a good time; to dance, eat, drink and sing.
We wrote about the advantages of dancing, particularly for experiential marketing experiences in our blog, Transmitting your brand message through happy hormones. Dancing is the baseline on which festivals are built. Companies and brands can therefore navigate this with activities centered on or around dancing to enhance the visitor experience. This is where our Energy Floors slide in.
The Sustainable Kinetic Dancefloor
Energy Floors have a lot of experience on the festival stage. We’ve installed dancefloors for festivalgoers at Coachella, Rock in Rio, Paradise City and Balaton Sound to name a few. These installations were supported by international brands such as Heineken, Audi and Nokia, to name a few.
Our expertise lies in helping brands like these promote their sustainability messages through our interactive energy-generating floors. Our floors are an experience that engages your audience in the energy transition.
It offers brands an opportunity to showcase their sustainable efforts and involve the public in the process. It also offers a fun alternative to the standard festival terrain.
No festival is too big, and in fact the bigger the better! Every step, jump or dance on the floor generates up to 35wp of energy which can be stored and repurposed for other means.