Case Study 1: Sustainable Corner at Albert Heijn’s Festival
Albert Heijn is a Dutch national supermarket that hosted a healthy food festival in April 2022. The festival included a range of activities, workshops and speeches. They also had a sustainability corner where both staff and members of the public could learn about the supermarket’s sustainable initiatives.
They rented our Sustainable Kinetic Dancefloor to help promote the message. And they opted for the photobooth add-on so that visitors had to generate energy by dancing to ‘activate’ a selfie camera. In essence, visitors had to boost their endorphins and dopamine levels at the event.
Case Study 2: German power grids at Basketball
BayWa is an international corporation working in renewable energy. In June 2022, they sponsored games at a European basketball tournament by setting up a Fan Corner inside the stadium.
The Fan Corner invited fans to learn about the German power grid and different uses of renewable energy. They contacted us to rent our Sustainable Kinetic Dancefloor to help promote and raise awareness about their message. The experience included our human-powered photobooth add-on, as well as the Energy Battle and Energy Quiz. The activation was also custom designed to match a basketball theme.
In these examples we see some of the prerequisites for enhancing our neurotransmitters: dancing, motivation to generate energy, movement, and reward by means of a photo. In the BayWa example in particular, our minds and bodies are motivated by the energy battle and quiz too. These all serve to better our moods and consequently, creates a good association with the brand or their values. Not to mention having a photo as a keepsake of the experience.
Marketing events are manifold. We know that they are used to build awareness, retain customers or reward those who are loyal. They are also used to share, promote or raise awareness about your brand message.
As highlighted, what makes a good event need not be overthought. The science exists to make us understand ourselves even better. So the next time you are planning a marketing event, think about tools and activities that involve your audience and is proven to make them happy.