Audi Belgium’s sustainable agenda
Sustainability is a top priority at Audi. Their aim is to have entirely carbon-neutral operations by 2050. They are also investing heavily in recycling by saving raw materials and energy, for example, in the Audi A3, recycled PET bottles are used in the seat upholstery.
Their sustainability activities are not limited to their own production processes and products. In fact, there is a conscious search for projects where Audi can help achieve its sustainable goals. As such, Audi Belgium’s partnership with Paradise City is well matched.
“Contributing to a more sustainable world, by focusing on progress, innovation and adaptability. As partners, Audi and Paradise City share the same mission”, explains Stef Sleurs, Marketing Manager at Audi.
This year the brand installed our interactive Sustainable Dance Floor as part of the brand activation campaign at the #etronstage – named after their fully electric SUV, the Audi e-tron. The floor generated energy which was transformed into electricity when festival visitors dance on it. Not only did the floor contribute to the overall energy production to the festival, but dancers were able to participate in an energy dance battle, striking the balance between entertainment, sustainability and an awareness of consumption.