Energy Floors provided an experiential activation at the Super Bowl in the eco-friendly Hyundai Blue Drive Lounge.
In 2015, Hyundai was the official sponsor of the Superbowl with tv ads, experiential activations and promotional cars.
The Hyundai Blue Drive Lounge was built to showcase the brand’s focus on sustainability and electric vehicle technology.
We created a human powered selfie station, powered by fans and got them up close and personal with the brand.
Super Bowl fans were invited to do a touchdown dance on our tiles. This triggered a photo opportunity with an NFL backdrop.
The Blue Drive Lounge featured interactive vehicle displays highlighting the Tucson Fuel Cell and the all-new Sonata Plug-in hybrid. In addition, there was a recharge lounge where guests could recharge themselves and their cell phones.