BayWa x FC Bayern Munich
FC Bayern Basketball
FC Bayern Basketball competed in the semi-final of the Basketball Bundesliga in June 2022. The game was sponsored by BayWa, a multinational company working across the energy, agriculture, and innovation industries.
The penultimate game took place in the Audi Dome, Munich where BayWa invited basketball fans to experience different uses of renewable energy and sustainable energy generation.
“With the Energy Floor tool, BayWa focused on the topic of using green energy and tried to make people aware of the German power grid.”
The company also included a custom design element to match the game display with FC Bayern Basketball.
This activation was coordinated by brands and emotions sports agency: “The activation was great, everything worked out very well, so we are very happy with the result and the cooperation. Especially the kids really enjoyed the tool and had a lot of fun.”