Pico is a global creative agency that transforms brands through unique and innovative marketing installations. The agency activates brands and constructs temporary stands during trades, events and fairs. At the 2012 Exhibitor Live conference in Las Vegas, Pico hired the Sustainable Dance Floor for their own stand to showcase the possibilities of brand activations and experiential marketing.
By stepping on the floor, the public could select an area on the interactive world map to activate. Case studies of Pico’s activations in this area was then shown.
After this the public could charge the digital battery by jumping and dancing. When the battery reached 100% a picture was taken. At the end of the conference, one of the pictures was selected to win an iPad.
Learn more about our brand activations.