Kinetic Floors: Fun Incentives for Sustainable Energy

April 07, 2023

As retailers and brands continue to look for ways to reduce their carbon footprint and promote sustainability, one area that has received increasing attention is the use of kinetic energy floors. By using this innovative technology, retailers can incentivize customers to generate sustainable energy while also gathering valuable customer data and creating a positive brand image.

The Concept of Application Incentives

Application incentives refer to the use of rewards or incentives to encourage customers to use a particular application or technology. In the case of kinetic energy floors, retailers can use application incentives to reward customers for generating sustainable energy.

Using Kinetic Energy Floors as Paywalls

Kinetic energy floors work by capturing the energy generated by customers’ footsteps and converting it into usable electricity. Retailers can use these floors as paywalls, requiring customers to generate a certain amount of energy before accessing a particular area or product. This approach can be used in a variety of ways, such as requiring customers to generate a certain amount of energy to access charging stations for their devices, or to access premium areas of the store.


Using kinetic energy floors as paywalls not only promotes sustainable energy, but also creates a sense of exclusivity for customers who have generated the required amount of energy. This can help to create a positive brand image and generate buzz around the store.

In addition to using kinetic energy floors as paywalls, retailers can also incentivize customers to use these floors by offering rewards or incentives. For example, customers who generate a certain amount of energy could be given discounts on their purchases or entered into a drawing for a prize.

Other incentives could include gamification elements, such as leaderboards or badges for top energy generators. This can encourage friendly competition among customers and create a fun and engaging experience in the store.

Afas Energy Floors

Gathering Customer Data

By rewarding customers for generating sustainable energy, retailers can create a positive brand image and differentiate themselves from competitors. Customers are increasingly looking for brands that prioritize sustainability and social responsibility, and promoting sustainable energy is a powerful way to show that a brand is committed to these values.

Retailers can also use social media and other marketing channels to promote their use of kinetic energy floors and sustainable energy. This can generate positive publicity and attract customers who are looking for eco-friendly shopping options.


In conclusion, using kinetic energy floors to incentivize sustainable energy is a powerful tool for retailers and brands looking to promote sustainability, gather valuable customer data, and create a positive brand image. By offering rewards and incentives for customers to use these floors, retailers can create a fun and engaging experience in the store while promoting eco-friendly shopping habits.

Green Pea Mall Turin: Sustainable shopping

Via this link you can get a 3D tour of our Kinetic Floor at the Green Pea Mall in Turin

Would you like to know how we can help your business, event or city to be more sustainable?