Take action with the power of dance
Our Sustainable Dance Floor modules have been installed in 5 mini glass houses dotted around De Nieuw Stad. Inside each of these houses, our floors are waiting for you to dance on them to the 3FM tunes! The LED lights in the floors start off as red.
The more you dance, the more energy you generate. And this will be used to ‘activate’ the temperature control in the glass house to reduce the heat for the DJs. The LED lights in the energy floor will also turn from red to blue to illustrate the change in temperature.
In short, the public are responsible for the climate system in the glass house.
The glass house therefore acts as a small representation of Earth in the climate emergency, and specifically global warming. The request is serious: take action to help save the planet. Will you join in the Serious Request?
A real-time energy meter will display the number of watts generated. The challenge is broadcast live 24/7 throughout the week-long marathon, as well as showcased across all 3FM online channels. Full details are on their website. Use the hashtag #SR2021!
Learn more about our brand activations and our work in Entertainment.