Amazon Music x Coldplay album activation
Energy Floors installed the Sustainable Kinetic Dancefloor at the London and Berlin events in collaboration with BMF creative agency.
The Immersive Experience
The new Coldplay album landed in east London’s Shoreditch by means of a geodesic dome tent. The installation was one of four fictional planets known as ‘The Atmospheres’. In London there was Floris and in Berlin, Supersolis which both hover in the Music of the Spheres galaxy – Coldplay’s new solar system. Upon entry into Floris, fans walked along a runway of sustainable kinetic flooring. Each step on the tiles generated kinetic energy. The aim was to educate fans about sustainability, as well as the possibilities of human-generated energy from something as simple as a footstep. Throughout the Immersive Experience, visitors were transmitted to an alternate reality via 360-video projection. It was a mix between dystopian and intergalactic visuals, overlayed with audio from one of Coldplay’s latest songs. When danced on throughout the experience, the floors generated more energy and triggered a rainbow of colours. You could also send an other-worldly message from tablets inside the installation. Outside of Floris and Supersolis, a battery meter monitoring the number of joules across the two days increased every few seconds as more and more fans immersed themselves. There was also a fun dance experience with a personal video to download. The activations were led by BMF creative agency and attracted over 3,000 fans in Europe, generating thousands of joules of kinetic energy.
