Content Marketer

We are Energy Floors and it is our mission to create awareness about the energy transition in the most fun way possible. We do this by creating floors that leave an unforgettable impression on the audience. Our floors are smart, interactive and they make sustainable energy generation visible. Everyone that interacts with an Energy Floor realizes that they can make an impact with only 1 step…

For our small and ambitious team, we are immediately looking for an enthusiastic, experienced Content Marketer to internationally grow our propositions Dancer, Gamer & Walker in the market segments Entertainment, Education and Smart City/Building.

What are you going to do?

As a Content Marketer, you are an important part of the Energy Floors team. You are responsible for hands-on managing and adapting existing content next to new content creation. Also, one of your core tasks is generating new qualitative leads for the sales team. Here you are  monitoring the whole process, from application form on the website to closing the deal. You focus your innovative marketing/communication skills on the various target groups (entertainment, education market and smart city/building) in our most important markets worldwide.

Concrete:

  • Manage, adapt and create the multi-channel marketing content, online and offline.
  • Drive a consistent brand identity and convey the positive energy brand values of Energy Floors.
  • Ensure all content produced is consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including website, social media, email, mobile, video, print.
  • Regular production of new content, copy and visual, including video/graphics editing, according to visual Brand Identity guidelines;
  • Adapt the content creation briefing to various online communications channels such as but not limited to: website, Social Media FB, Instagram and LinkedIn, E-mail Marketing and Display and Video Advertising;
  • Analyze existing Energy Floors content that is interesting and beneficial to our audiences and create, edit and deliver that content across all of our channels;
  • Content management and content version management;
  • Be the editor of the online content for the Social Media channels, Owned
  • Keep up to date with the news agenda and flag relevant stories that can support our engagement;
  • Produce offline communication materials such as brochures, flyers, booth stickering at events and other offline marketing materials etc.;
  • Build in-depth understanding of the operations, target markets and Sales and turning it into enticing and engaging copy and visuals that resonates with our audiences;
  • Work closely with colleagues to gain missing information or to discover background for new ideas;
  • Work closely with the Marketing manager, designer and video producer to ensure timely delivery of assets and creative items.

 Who are you?

 Energy Floors is a Scale-Up based in Rotterdam where you get the freedom to make a difference. We are looking for someone who has the following skills:

  • 1-2 years of experience in a content marketing role;
  • You have at least an HBO (Marketing) master graduation;
  • Ability to create and adapt content, copy and visual with limited oversight and direction;
  • Editing skills of visual content, image and video;
  • Excellent copywriting skills, English and Dutch; preferably native English speaker;
  • Experience using the Adobe Suite;
  • Experience of using Social Media: FB, Instagram and LinkedIn;
  • Experience with Dropbox;
  • Experience with an E-mail Marketing tool (we use ZoHo), and a Content Management System (e.g. WordPress);
  • You are a creative doer, go for results and like to work in a small ambitious and innovative team.
  • You are interested in sustainability and technology and you will also carry this out.

 

What do we offer?

  • A challenging and varied function full of opportunities to make an impact
  • A function for 24-32 hours per week
  • Workplace in our industrial office at RDM Rotterdam
  • A competitive salary based on age and experience
  • Personal growth plan and a package of secondary conditions include 25 holidays per year (based on fulltime), free drinks, and the possibility of working from home for part the time.

Apply?

Impress us with your motivation + CV. You can respond until 26th of February via  hr@energy-floors.com to Michel Smit. Substantive questions about the vacancy can also be asked via  hr@energy-floors.com.

Acquisition as a result of this vacancy is not appreciated.

Team

Kris van Aalst

Technical Project Manager

Roeland de Bruijn

Commercial Director Sales

Simona Georgescu

Online Marketing Manager

Jury de Zwart

Sr. Accountmanager

Denise Geerlings

Finance & Administration

Igor Kluin

CTO

Dick Kruithof

Software Developer

Eric Oskam

Technical Support

Ilja van Rijswijk

Project Manager

Cees Geel

CCO / COO

Michel Smit

CEO